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Website Marketing Impacts Business
Website marketing is also called Internet Marketing or E Marketing. Website marketing is the process of marketing services and products with a website. Website marketing is very popular because it costs less to advertise on the web. Other advantages are:
- Enormous internet market
- Low cost for sale and delivery of information products
- No shipping or inventory costs for sales as affiliate of other companies
- Rapid exchange of services and products
- Fast turn around time for transaction payment
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Website marketing includes a combination of site design and development, advertising campaigns, and finally, website sales. Website marketing techniques consist of the following:
- Search engine optimization
- Search engine marketing
- Advertising
- Email campaigns
- Affiliate programs
- Managing site trust and reputation
- Blogs
- Social marketing social communities
- Articles
- Press releases
The key to website marketing is determining which techniques to implement and using them properly to promote your business. Having specific business goals for your website will determine which techniques will fit your website marketing.
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