Put Your Site On Page 1 Of Search Engines
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What Is Search Engine Marketing
Search Engine Marketing, also called SEM, is a term used for the full spectrum of Internet Marketing promotional techniques including Pay per Click advertising and Search Engine Optimization.
Originally, SEM was limited to the "paid" or at least obviously paid search services. However, we now include all efforts to elevate a website awareness into the search engine marketing definition. SEM drives more website traffic by to your site by improving your website’s visibility.
Basically - you pay for advertising that appears on the top pages or you optimize your site in some fashion so search engines can find your site more easily. Your website visibility is limited only by the number of keyword search terms you target and the amount you are willing to pay for the search engine exposure.
“ Search Engine Marketing: The act of marketing a website via search engines; whether this be improving rank in the organic listings, purchasing paid listings, or a combination of these and other search engine activities. ”
Source: “Search Engine Optimization & Marketing Glossary”
Edited by Danny Sullivan
What's Included In Search Engine Marketing?
- Website architecture
- Web page copy writing and website sales copy
- Search Engine Optimization - also called SEO
- Search engine registration
- Pay Per Click programs
- Paid web page banner advertising
- Directory services paid inclusion programs
- Link building strategies
- Newsreader feeds, blogs, forums, communities, and others
- Website analytical analysis
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Here’s What We Do For You...
We help people find you on the web easily and quickly so they can give you money for your service or products. Find out how our Search Engine Optimization Service brings more people to your website. Got Questions? Call us at 503-828-6268.
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Search Engine Marketing - Getting Started
Search engine marketing covers a wide area, so just getting started can be the hardest part. Take another look at the list above. Notice the first 4 items: Website architecture, web page copy writing, search engine optimization, and search engine registration. If you are developing your first website, your site needs all these.
However, if you already have a website, review your website architecture first. Make certain your site is already optimized with relevant authoritative content and Search Engine Optimization. The real core of your search engine marketing is optimized web pages, including web page copy writing with powerful content.
All the other SEM strategies may help bring traffic to your site, but without a good foundation you may never get a well placed Search Engine ranking.
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Request your FREE Web Site Search Engine Ranking Report No charge - no further obligation. Compliments of Power Web Writer, 503-828-6268.
